The Vatican has plans for advertising on communion hosts.
The intention is to address financial short-falls. The Vatican Bank been negotiating to have sponsorship from L'Oreal - to say on each host "because you're worth it".
However this is proving controversial. The liturgical commission points out that according to the eucharistic prayers, we are not worthy - we have to strive to become so.
Our contact says "Although L'Oreal has the better theology, the future of this plan is unclear"